Primary Blog/SEO/6 Ways To Improve Your Domain Reputation And Get Your Emails Out Of Spam

6 Ways To Improve Your Domain Reputation And Get Your Emails Out Of Spam

Friday, January 27, 2023

Are you struggling to get your emails out of the spam folder? A low domain reputation may be causing this issue and if that's the case, then it's time to take action!

Email marketing is an incredibly important part of any company's digital marketing strategy. However, there are plenty of factors that can lead to emails being flagged as spam, which can hurt your domain reputation and lead to lost opportunities.

In this article, we'll discuss 6 ways you can improve your domain reputation so that your emails land in the inbox instead of the spam folder. Read on to find out what you can do for better email deliverability.

What is a Domain Reputation?

A domain reputation is a measure of how well a domain is thought of by email providers. It is based on various factors, such as the number of spam complaints, the number of hard bounces, and more. A high domain reputation means that your emails are more likely to get through to recipients, while a low domain reputation can mean that your emails may end up in spam folders.

There are a few things you can do to improve your domain reputation, such as keeping your list clean and engaged, using a double opt-in process, and sending relevant and targeted content. You can also avoid some common mistakes that can damage your domain reputation, such as buying lists, using shady practices like gray mailing, or sending too many emails at once. If you take care of your domain reputation, you'll be able to get your emails into inboxes more often and reach your audience more effectively.

6 Ways to Improve Your Domain Reputation

There are a few key things you can do to improve your domain reputation and avoid the spam folder:

1. Use a reliable email service provider - make sure your emails are coming from a reputable source by using a reliable email service provider. This will help ensure that your emails are not marked as spam.

Use an email forwarding service - using an email forwarding service like MailChimp or SendGrid can help further enhance your domain reputation by ensuring that emails are coming from a trusted source.

Don’t buy an email address - buying an email address or using a service that sells email addresses is likely to get your domain flagged as spam, and will negatively impact your reputation.

2. Keep your list clean - regularly scrub your email list to remove any inactive or invalid addresses. This will help keep your list fresh and improve your deliverability rates.

3. Monitor your sending activity - pay close attention to how many emails you're sending, who you're sending them to, and what kind of response you're getting. Too much activity or too little can both result in lower deliverability rates.

Monitor your reputation - use tools like Return Path to monitor your reputation and make sure you’re staying on top of any issues that may arise.

4. Make use of tools like SenderScore - SenderScore is a free tool that monitors and rates your IP address based on your sending activity. This can be helpful in troubleshooting any deliverability issues you may be having.

5. Stay up-to-date on best practices - keeping up with the latest trends in email deliverability will help you stay ahead of the curve and avoid any potential pitfalls.

Make sure the From field is not the same as your domain name - using a personal name as the From field is more likely to result in higher deliverability rates.

6. Use a company name as your domain name - using your company name as the domain name for sending emails will help to ensure a better reputation.

How to Verify Your Domain's Email with MX Toolbox

If you want to get your emails out of spam, you need to use a Sender Policy Framework (SPF) record. This will help to ensure that your domain is not being used to send spam emails.

To create an SPF record, you will need to login to your DNS provider and add a TXT record. The TXT record should contain the following:

v=spf1 ~all

Replace "" with your actual domain name. Once you have added the TXT record, wait for it to propagate and then check the SPF record using a tool like MX Toolbox.

If your SPF record is configured correctly, it should show up as "pass". If it shows up as "fail", then you will need to troubleshoot the issue.

Once you have an SPF record configured, you should also consider setting up DMARC (Domain-based Message Authentication, Reporting and Conformance) to ensure that emails from your domain are authenticated.

By following these steps, you should be able to get your emails out of the spam folder and ensure that they are delivered in a timely manner.

How to Get Emails Out of Spam with an Sender ID Record (SID)

It's no secret that spam filters are getting more sophisticated, and it's becoming harder and harder to get your emails into the inbox. One way to improve your chances is to set up a Sender ID record for your domain.

A Sender ID record is an identification protocol developed by Microsoft that helps verify the legitimacy of an email sender. By setting up a Sender ID record for your domain, you're telling spam filters that your emails are coming from a legitimate source.

Here's how to set up a Sender ID record for your domain:

1. Register your domain with the Sender ID Framework. You can do this through Microsoft or a third-party provider.

2. Set up TXT records for your domain. These records must be added to your DNS settings. You can find instructions on how to do this here.

3. Once you've added the TXT records, wait 24-48 hours for them to propagate across the internet. After that, your ndomain should show up as verified in the Sender ID Framework registry.

4. That's it! Your domain is now officially registered with the Sender ID Framework and is less likely to be marked as spam by email providers.

By taking the time to set up a Sender ID record for your domain, you'll drastically reduce the chance of your emails being marked as spam. That means more people will actually see your messages and take action on them.

Increase Email Deliverability

There are a number of things you can do to improve your email deliverability and avoid the spam folder.

Firstly, make sure you have a good sending reputation. This means ensuring that your IP address isn't on any blacklists and that you're not sending too many emails at once. You can check your IP address here:

Secondly, use a reliable email service provider. Some providers will flag your emails as spam if they come from a free email service like Gmail or Hotmail.

Thirdly, make sure your email content is relevant and engaging. Avoid using too many images, and include links to relevant websites or articles. Include a clear call-to-action so that recipients know what you want them to do next.

Finally, keep an eye on your bounce rate and unsubscribe rate. If either of these increases, it could be an indication that your emails are being flagged as spam.

How to Verify Your Domain's Email with MX Toolbox

If you're concerned about your domain's email reputation, one of the best things you can do is verify your domain's email with MX Toolbox. This will help ensure that your email is being delivered to the right place and that it is not being blocked by any spam filters.

To verify your domain's email with MX Toolbox, simply enter your domain name into the tool and click on the "Verify" button. You'll then be able to see a report of any issues that were found with your domain's email delivery. If there are no problems, then you can rest assured that your domain's email reputation is in good shape.

If you do find some problems, don't worry - there are usually easy ways to fix them. For example, if your emails are being delivered to the wrong place, you can simply update your DNS records to point to the correct mail server. Or, if you're getting bounced messages due to a blacklisted IP address, you can contact your ISP and have them fix the problem.

In short, verifying your domain's email with MX Toolbox is a great way to ensure that your emails are always getting delivered and that they're not being caught in any spam filters.


In conclusion, having a good domain reputation is an essential part of email deliverability and success. You can take proactive measures to improve your domain's credibility and trustworthiness with providers. Remember that creating a positive sender reputation takes time so be patient and consistent in implementing these strategies for improved delivery rates for your emails.

By following these six steps, you can significantly improve your domain reputation and get your emails out of the spam folder. Your domain reputation is a key factor in email delivery success, so it’s worth investing the time to ensure that you are doing everything you can to protect it. Taking proactive measures such as user authentication signals, practicing good list hygiene, and closely monitoring new accounts will help keep your emails safe from being flagged as spam. With just a little bit of effort and some patience, you’ll be able to see results quickly and have more peace of mind when sending out marketing emails.


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